Signage is everywhere – from the time you step out of your home to the time you retire for the day! In fact, they have become essential to our everyday life and living coming as street signs, safety signs, and of course branding and marketing making important announcements.
When it comes to business signage, it goes without saying the these are the among the key tools to attract the attention of your target groups and draw them to your business. Each sign is making an announcement and therefore is serving an important task. The way that these messages are displayed has the same result as saying something impactfully and stating something that others seeing and hearing do not register at all!
It is thus no understatement that signage is among the tools to make your business known and earn hardcore customers. There are several factors that you should keep in mind when making a signage for maximum results. Here are the top 10 of these factors:
- Instant recognition: The first impression in itself should be such that signage should strike the eyes of the target client and enable the person to retain it too. It is important to have a layout that will reflect the ethos of the brand instantly and resonate with the target audience.
- Sleek Design: Each business has its own philosophy that is guided by the customer groups that it trying do business with. Accordingly, there are cultures and values that the brand represents by almost imbibing those of the target customer groups. The design should be guided by these principles for the best results. This apart, there are other principles of graphic designs that help in making any visual more attractive. Your signage must follow them both.
- Relevant theme: The design should reflect a clearly thought out theme that is comprehensible instantly by those for whom the signage is made. A visual that is able to create a forceful impact on the mind of the consumer groups and also tell on others of the same group will naturally bring in more business.
- Leave space for flexibility: Signage involve making a good investment. Keep the future options in mind before you make your signage or keep its multiple usage in mind. This way you can only modify on the existing output and bring out stellar future signage.
- Right size: Visibility is naturally impacted by the size of a signage. It is crucial to choose the right size according to the physical location of the signage. While a small and obscured signage despite the perfect design will fail to make the necessary impact, one that is oversized may just appear too brass and crude to consumers.
- Impressive color scheme: Colors can make or mar any visual and more so when it comes to signage. Since your business signage is meant to be visible with equal impact in different lighting conditions, colors are going to be more than important. During the day, it should have the same appeal without the artificial light as at night when the light colors sparkle.
- Material matters: Depending on the purpose, the material of the signage too will differ. There are the base material and substrates that determine the final effect of the signage. The graphics and lettering can be done using metal, wood, plastic, foam and a variety of materials for enhanced effect.
- Type of signage: The objective of the signage will determine what its type is. Businesses have to put up multiple signages and each will have a different function. While some fulfill the advertising objectives, yet other are meant for long-term branding among customers. Yet others are meant to announce its forceful presence among its staff to boost morale and bring in a sense of pride. It is crucial to keep all these purposes in mind before you start making the signage.
- Durability: As an investment, your signage should last out the time that is needed to pitch in the necessary returns. This can be done without compromising on quality and of aesthetics. It is here that the prudent choice of materials come in giving the deserved look and feel while also lasting.
- Budget: You will have to set aside a good fund to get the best results from your signage. Think of it in terms of ROI and you will see how your attractive signage plays the game changer. Made thoughtfully they will fetch you returns for at least the next few years or even more!